Building Trust as a Small Business
Build trust as a small business with simple tactics. Improve credibility, attract stronger leads, and support long term growth.
Entries by Dev Chakravorty
7 High-Impact Marketing Essentials Every Small Business Needs
Small and medium businesses face rapid changes in buyer behavior. Most prospects research digital channels before contacting a salesperson. Your website, social presence, brand story, and communication plan influence how prospects perceive your value. Effective marketing ensures your brand remains visible and trustworthy. The following seven strategies will help your business stay relevant and competitive. […]
Do Faceless AI Channels Make Millions? Here’s What I’m Learning From My Experiment
In recent years, faceless AI channels have become a rising trend on YouTube. These channels operate without the creator appearing on screen, instead relying on voiceovers, animations, or AI-generated content. The question that often arises is: Can these channels actually be monetized effectively? To find out, I’ve embarked on an experiment to test whether I […]
Why Brand Personality is Important in the B2B Market
When people think of branding, they generally think of companies that sell to consumers, like Nike or Apple. But in the B2B market, where trust, credibility, and expertise matter, having a clear brand personality is just as important. Here’s why: 1. Differentiates You in a Crowded Market B2B industries usually have many companies offering similar […]
Why Consistency in Your Marketing Message Across Social Media is Key
Today, social media platforms have become a key tool in the business industry. From Instagram to LinkedIn, Twitter, and even TikTok, each can offer an entirely different type of audience reach. Despite this fact, one guiding principle never changes: the marketing message should be consistent over all channels. Here’s why. 1. Creates Brand Recognition Consistency […]
Sales Contests – Are they always a good idea?
When sales are down or stagnant, a marketing manager’s favorite word’s of wisdom are “It’s time we ran a contest”. Is incentivizing your sales team to sell more always the best idea? Let’s have a look. For B2C Business Sales Contests are a great way to push sales. Products (be it a fridge, phone or […]
Reassuring your customers during COVID-19
Extraordinary times demand extraordinary measures. Physical distancing, working online, using deliveries, conference calls – it’s all part of the new way of doing business. Amidst this outbreak, making sure that your customers know you’re still there for them is of prime importance. As a marketer, there are some steps you must take to continue customer […]
Google Voice Search is here to stay…Better join the party now!
Google Voice Search users are increasing on a daily basis. Know the best to increase your chances of being ranked and displayed when searched for on Google!
AMP Web Pages – Do I Really Need Them? Top 5 Reasons Why You Do!
Is an AMP (Accelerated Mobile Page) Important? Are there any benefits to creating or converting old web pages to AMP pages? Know more…
The Invoice – A humble yet profound CRM system
A CRM system is important but the humble invoice is still useful in a marketer’s hands. When smartly used, it provides a source of ready-to-use information.