Why 3 Core Values Matter for Your Brand Your organization already has core values, whether leadership writes them down or not. Teams learn values through what leaders praise, ignore, and reward with promotions and budgets. Writing values down turns invisible rules into shared rules. Marketing depends on shared rules. Brand trust grows when customers see […]
Zero-click searches rise as AI summaries answer queries on the results page. Learn why CTR drops and how to build buyer-ready pages AI systems cite
Build trust as a small business with simple tactics. Improve credibility, attract stronger leads, and support long term growth.
Small and medium businesses face rapid changes in buyer behavior. Most prospects research digital channels before contacting a salesperson. Your website, social presence, brand story, and communication plan influence how prospects perceive your value. Effective marketing ensures your brand remains visible and trustworthy. The following seven strategies will help your business stay relevant and competitive. […]
In recent years, faceless AI channels have become a rising trend on YouTube. These channels operate without the creator appearing on screen, instead relying on voiceovers, animations, or AI-generated content. The question that often arises is: Can these channels actually be monetized effectively? To find out, I’ve embarked on an experiment to test whether I […]
When people think of branding, they generally think of companies that sell to consumers, like Nike or Apple. But in the B2B market, where trust, credibility, and expertise matter, having a clear brand personality is just as important. Here’s why: 1. Differentiates You in a Crowded Market B2B industries usually have many companies offering similar […]
Today, social media platforms have become a key tool in the business industry. From Instagram to LinkedIn, Twitter, and even TikTok, each can offer an entirely different type of audience reach. Despite this fact, one guiding principle never changes: the marketing message should be consistent over all channels. Here’s why. 1. Creates Brand Recognition Consistency […]
When sales are down or stagnant, a marketing manager’s favorite word’s of wisdom are “It’s time we ran a contest”. Is incentivizing your sales team to sell more always the best idea? Let’s have a look. For B2C Business Sales Contests are a great way to push sales. Products (be it a fridge, phone or […]
Extraordinary times demand extraordinary measures. Physical distancing, working online, using deliveries, conference calls – it’s all part of the new way of doing business. Amidst this outbreak, making sure that your customers know you’re still there for them is of prime importance. As a marketer, there are some steps you must take to continue customer […]
Google Voice Search users are increasing on a daily basis. Know the best to increase your chances of being ranked and displayed when searched for on Google!