Micro-Influencer vs Celebrity Endorsement: Why SMBs Earn More From Smaller Creators
Learn why a Micro-Influencer often drives stronger ROI than a Celebrity Endorsement for SMBs. Compare cost, trust, targeting, and tracking with practical steps.
Entries by Dev Chakravorty
Does your Social Feed need short videos? Make them under 30 seconds.
Open any Social Media app. Your feed moves fast. Video starts playing without a click. One swipe replaces patience. This is why shorts-style video now dominates discovery feeds. Most brands still think in “commercial length.” Many teams plan a 60 to 90 second video, then trim it down later. That workflow fails in 2026 feed […]
Why organizations should limit core values to 3 for recall, culture, and brand trust
Why sticking to 3 Core Values Matters for Your Brand Your organization already has core values, whether leadership writes them down or not. Teams learn values through what leaders praise, ignore, and reward with promotions and budgets. Writing values down turns invisible rules into shared rules. Marketing depends on shared rules. Brand trust grows when […]
Is Zero-click behavior the new norm? Why CTR is not as relevant as before.
Zero-click searches rise as AI summaries answer queries on the results page. Learn why CTR drops and how to build buyer-ready pages AI systems cite
Building Trust as a Small Business
Build trust as a small business with simple tactics. Improve credibility, attract stronger leads, and support long term growth.
7 High-Impact Marketing Essentials Every Small Business Needs
Small and medium businesses face rapid changes in buyer behavior. Most prospects research digital channels before contacting a salesperson. Your website, social presence, brand story, and communication plan influence how prospects perceive your value. Effective marketing ensures your brand remains visible and trustworthy. The following seven strategies will help your business stay relevant and competitive. […]
Do Faceless AI Channels Make Millions? Here’s What I’m Learning From My Experiment
In recent years, faceless AI channels have become a rising trend on YouTube. These channels operate without the creator appearing on screen, instead relying on voiceovers, animations, or AI-generated content. The question that often arises is: Can these channels actually be monetized effectively? To find out, I’ve embarked on an experiment to test whether I […]
Why Brand Personality is Important in the B2B Market
When people think of branding, they generally think of companies that sell to consumers, like Nike or Apple. But in the B2B market, where trust, credibility, and expertise matter, having a clear brand personality is just as important. Here’s why: 1. Differentiates You in a Crowded Market B2B industries usually have many companies offering similar […]
Why Consistency in Your Marketing Message Across Social Media is Key
Today, social media platforms have become a key tool in the business industry. From Instagram to LinkedIn, Twitter, and even TikTok, each can offer an entirely different type of audience reach. Despite this fact, one guiding principle never changes: the marketing message should be consistent over all channels. Here’s why. 1. Creates Brand Recognition Consistency […]
Sales Contests – Are they always a good idea?
When sales are down or stagnant, a marketing manager’s favorite word’s of wisdom are “It’s time we ran a contest”. Is incentivizing your sales team to sell more always the best idea? Let’s have a look. For B2C Business Sales Contests are a great way to push sales. Products (be it a fridge, phone or […]