Blogs

Wherever we look, there is plenty of marketing around us. Radio, TV, the internet, print, billboards, you name it. Though Marketing Textbooks provide both theory and insight, they may not provide a real life picture of what actually happens when undertaking marketing within an organisation.

Each one of these blogs tries to capture the essence of smart, modern day marketing with personal experiences regarding what actually works and what doesn’t…

Why Brand Personality is Important in the B2B Market

When people think of branding, they generally think of companies that sell to consumers, like Nike or Apple. But in ...

Why Consistency in Your Marketing Message Across Social Media is Key

Today, social media platforms have become a key tool in the business industry. From Instagram to LinkedIn, Twitter, and even ...

Reassuring your customers during COVID-19

Extraordinary times demand extraordinary measures. Physical distancing, working online, using deliveries, conference calls – it’s all part of the new ...

Google Voice Search is here to stay…Better join the party now!

Before say anything about Google Voice Search, let’s take a look at these statements: 55% of teens and 41% of ...

AMP Web Pages – Do I Really Need Them? Top 5 Reasons Why You Do!

"I've heard of something called AMP. Does this make sense for my website? Can I safely ignore this?" Accelerated Mobile Pages ...

The Invoice – A humble yet profound CRM system

Image Source: https://www.flickr.com/photos/recreahq/14206711306/ “I must create segmented marketing campaigns with no CRM in place. I know very little about my customers ...

Low budget marketing? Here’s what you must do…

Image Source: https://pixabay.com/en/pennies-coin-coins-money-jar-15727/ “My sales team just isn’t cutting it anymore! I need to invest in marketing, primarily low budget ...

E-Commerce Marketing – Thinking beyond your website

Image Source: https://static.pexels.com/photos/6242/box-letters-strategy-typo.jpg "My boss wants better marketing of our brand. Our website is already top-notch. What next?” For many ...

Digital Marketing for the first time? How to set up the basics

Image Source:https://www.flickr.com/photos/aigle_dore/6365035703/in/ “My boss wants our business to GO DIGITAL – what do I do?” Digital Marketing makes sense. A major challenge for ...

Customer Stickiness – Why Cross-Sell for a Bank means everything

Image Source: https://www.flickr.com/photos/pete_gray/2670116237/in "Is Cross-Sell the answer? My customers open Savings Accounts and run away! How do I keep them ...

Using Consumer Insight – A game of ‘perfect timing’ for better sales

Image Source: https://www.flickr.com/photos/benstassen/2863133550/in/ “My department store has many products to market. Each day, new events take place. How do I use consumer ...

First day in a Marketing? Here’s what you should do…

Image Source: https://www.flickr.com/photos/deanhochman/16064489288/in/album-72157635513005029/ “It’s my first day in Marketing. I'm completely clueless. Where do I start?” Most of us keep changing our roles and ...

Sending bulk email? Know how to CLEAN your database!

Image Source: http://www.aquamistcarpetcare.ca/wp-content/uploads/2015/03/do-it-yourself-cleaning.jpg “I’m in Marketing. MS-Excel isn’t my strength. How do I clean up this database?” Let’s face it ...

Did you know? It’s Marketing who runs your Company’s Marathon

Image Source: footcareexpress.com "Marketing? Aren't those the guys you see putting our Company's ads on TV once a year?" Many ...

Marketing after the New Year? Here’s how it’s done!

"The sale season has ended! How do I stop my sales from falling? Come January and most retailers painfully realize that ...

How to write great content. Know the basics!

"My firm spends thousands on content but no one reads them. Nor do my articles appearing at the top of ...

If you’re young, you’d better SAVE!

"Life's a party! It's time to have fun. I'll think about saving much later..." We all know that if you’ve ...

Banking, Marketers, HR & Snapchat? A crazy combo & a big YES

"Snapchat is for young people, how can a Bank make use of it?" Financial Institutions as brands, have more or less ...

Event Sponsorship – How do I choose?

Choosing the right event is a science"I feel we should be part of this event but is this the right one?" ...

Credit Card Marketing – Getting the basics right

There's rarely a Bank without a Credit Cards portfolio. But how does one use Marketing to sell cards, drive usage ...

Customer Focus: Have we lost focus?

Image Source: www.threeforksranch.com "70% Companies say that it's cheaper to keep a client than to get a new one!" As ...

Product of the Month: A Marketing Waste or Sheer Brilliance?

Banks and Financial institutions have multiple products and services to offer customers. Be it selling the first product or cross-selling ...

Why should I boost my Facebook posts?

Boost your Facebook Posts "I don't want to spend and boost posts on Facebook. Isn't just posting enough?" Each year ...

Online Reviews and Ratings: Today’s Digital Salesmen

Image Source: teejr.com I don't think I need online ratings and reviews. I know my product better than anyone else ...

Traditional Marketing – Still in the driver’s seat?

During my MBA in Marketing, my professors pushed 3 popular traditional marketing beliefs down my throat: 1. Marketing must reach as many people with ...

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