Why Brand Personality is Important in the B2B Market

When people think of branding, they generally think of companies that sell to consumers, like Nike or Apple. But in the B2B market, where trust, credibility, and expertise matter, having a clear brand personality is just as important. Here's…

Why Consistency in Your Marketing Message Across Social Media is Key

Today, social media platforms have become a key tool in the business industry. From Instagram to LinkedIn, Twitter, and even TikTok, each can offer an entirely different type of audience reach. Despite this fact, one guiding principle never…

Reassuring your customers during COVID-19

Extraordinary times demand extraordinary measures. Physical distancing, working online, using deliveries, conference calls – it’s all part of the new way of doing business. Amidst this outbreak, making sure that your customers know you’re…
Google Voice Search

Google Voice Search is here to stay...Better join the party now!

Google Voice Search users are increasing on a daily basis. Know the best to increase your chances of being ranked and displayed when searched for on Google!
AMP

AMP Web Pages - Do I Really Need Them? Top 5 Reasons Why You Do!

Is an AMP (Accelerated Mobile Page) Important? Are there any benefits to creating or converting old web pages to AMP pages? Know more...
Invoice

The Invoice – A humble yet profound CRM system

A CRM system is important but the humble invoice is still useful in a marketer’s hands. When smartly used, it provides a source of ready-to-use information.
Low budget

Low budget marketing? Here’s what you must do…

When marketing on a low budget, take care of getting your basics in place. Identify key areas which are cost effective and deliver maximum results.
E-Commerce

E-Commerce Marketing – Thinking beyond your website

For many companies in the ever-growing E-Commerce space, marketing is not only about the product, it's about recognizing every touch-point possible.
Digital Marketing

Digital Marketing for the first time? How to set up the basics

Digital marketing is important. Most of their potential clients for any Small and Medium Business is the fact that evaluate them first online. Learn more...
Cross-Sell

Customer Stickiness - Why Cross-Sell for a Bank means everything

"Is Cross-Sell the answer? My customers open Savings Accounts and run away! How do I keep them with me and not lose them to my competitors?"

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