lllustration of a search results page with a magnifying glass highlighting an AI symbol and a percent sign, showing zero-click search and lower CTR.

Is Zero-click behavior the new norm? Why CTR is not as relevant as before.

Zero-click searches rise as AI summaries answer queries on the results page. Learn why CTR drops and how to build buyer-ready pages AI systems cite
Small Business Building Trust

Building Trust as a Small Business

Build trust as a small business with simple tactics. Improve credibility, attract stronger leads, and support long term growth.

7 High-Impact Marketing Essentials Every Small Business Needs

Small and medium businesses face rapid changes in buyer behavior. Most prospects research digital channels before contacting a salesperson. Your website, social presence, brand story, and communication plan influence how prospects perceive your…

Do Faceless AI Channels Make Millions? Here’s What I’m Learning From My Experiment

In recent years, faceless AI channels have become a rising trend on YouTube. These channels operate without the creator appearing on screen, instead relying on voiceovers, animations, or AI-generated content. The question that often arises is:…

Why Brand Personality is Important in the B2B Market

When people think of branding, they generally think of companies that sell to consumers, like Nike or Apple. But in the B2B market, where trust, credibility, and expertise matter, having a clear brand personality is just as important. Here's…

Why Consistency in Your Marketing Message Across Social Media is Key

Today, social media platforms have become a key tool in the business industry. From Instagram to LinkedIn, Twitter, and even TikTok, each can offer an entirely different type of audience reach. Despite this fact, one guiding principle never…

Reassuring your customers during COVID-19

Extraordinary times demand extraordinary measures. Physical distancing, working online, using deliveries, conference calls – it’s all part of the new way of doing business. Amidst this outbreak, making sure that your customers know you’re…
Google Voice Search

Google Voice Search is here to stay...Better join the party now!

Google Voice Search users are increasing on a daily basis. Know the best to increase your chances of being ranked and displayed when searched for on Google!
AMP

AMP Web Pages - Do I Really Need Them? Top 5 Reasons Why You Do!

Is an AMP (Accelerated Mobile Page) Important? Are there any benefits to creating or converting old web pages to AMP pages? Know more...
Invoice

The Invoice – A humble yet profound CRM system

A CRM system is important but the humble invoice is still useful in a marketer’s hands. When smartly used, it provides a source of ready-to-use information.

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