Consumer insight

Using Consumer Insight – A game of ‘perfect timing' for better sales

“My department store has many products to market. Each day, new events take place. How do I use consumer insight and get my timing right?”
First day in marketing

First day in a Marketing? Here’s what you should do…

7 sure-shot effective strategies to begin your first day in Marketing and make progress! Know what needs to be done and how...
Email Basics

Sending bulk email? Know how to CLEAN your database!

Instead of running around, looking for a colleague with impeccable Excel skills, get your hands dirty and solve your email database problems BY YOURSELF!
Marathon

Did you know? It's Marketing who runs your Company’s Marathon

Every organization is running a marathon to stay alive and Marketing is their sole representative who must keep running. Read more...
New Year Marketing

Marketing after the New Year? Here's how it's done!

Come January and retailers realize that the holiday season is over. What can you do to avoid a fall in revenues in the first 3 months of the New Year...
Good Content

How to write great content. Know the basics!

Your business may be spending thousands of dollars on content but no body is reading your articles. Find out the best practices in content creation...
Saving

If you’re young, you’d better SAVE!

A comfortable retirement means a lot. It means you can continue with your lifestyle even when no longer working. Start saving early to reach your goals...
Snapchat

Banking, Marketers, HR & Snapchat? A crazy combo & a big YES

Financial Institutions as brands, have more or less stayed away from Snapchat. In my view, there is potential for Banks to use the platform. Let's see how.
Event Sponsorship

Event Sponsorship - How do I choose?

Time and again marketers receive hundreds of invitations to sponsor events. Choosing the right sponsorship is crucial. Learn more...
Credit Card

Credit Card Marketing – Getting the basics right

There's rarely a Bank without a Credit Cards portfolio. But how does one use Marketing to sell cards, drive usage and make money? That is the question...

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