
Banking, Marketers, HR & Snapchat? A crazy combo & a big YES
Financial Institutions as brands, have more or less stayed away from Snapchat. In my view, there is potential for Banks to use the platform. Let's see how.

Event Sponsorship - How do I choose?
Time and again marketers receive hundreds of invitations to sponsor events. Choosing the right sponsorship is crucial. Learn more...

Credit Card Marketing – Getting the basics right
There's rarely a Bank without a Credit Cards portfolio. But how does one use Marketing to sell cards, drive usage and make money? That is the question...

Customer Focus: Have we lost focus?
Learn about the 3-Step ERI Method towards better customer focus, less complaints and better sales!

Product of the Month: A Marketing Waste or Sheer Brilliance?
Product of the Month - an all-out shout for a particular product across all marketing channels. Is it effective or a sheer waste of money. Let's find out...

Why should I boost my Facebook posts?
Each year that goes by marks a decrease in organic reach of your Facebook posts. Many ask whether to boost a post makes sense or can you reach the right audiences without it. Here’s my take...

Online Reviews and Ratings: Today’s Digital Salesmen
Knowing the value of reviews and ratings can make or break your business, both online and offline. Understand how decisions are made well-before a customer enters your store...

Traditional Marketing - Still in the driver's seat?
It's finally time to re-visit common marketing perceptions and understand what works in today's world...
