Posts
Credit Card Marketing – Getting the basics right
There's rarely a Bank without a Credit Cards portfolio. But how does one use Marketing to sell cards, drive usage and make money? That is the question...
Customer Focus: Have we lost focus?
Learn about the 3-Step ERI Method towards better customer focus, less complaints and better sales!
Product of the Month: A Marketing Waste or Sheer Brilliance?
Product of the Month - an all-out shout for a particular product across all marketing channels. Is it effective or a sheer waste of money. Let's find out...
Online Reviews and Ratings: Today’s Digital Salesmen
Knowing the value of reviews and ratings can make or break your business, both online and offline. Understand how decisions are made well-before a customer enters your store...
Traditional Marketing - Still in the driver's seat?
It's finally time to re-visit common marketing perceptions and understand what works in today's world...